“The label "Rounaud" is a reference to Ronaldo "O Fenômeno" ('The Phenomenon') a football (soccer) player who famously represented Brazil's national squad & Barcelona FC during the mid-1990s & early 2000s. Lima started being called Ronaldo as a kid due to his haircut which mimicked the style of the soccer player at the time. Years later, when he decided to open an Instagram account to advertise his jiu-jitsu career, there were many accounts sharing his name (Leandro Lima) and even more using his nickname, Ronaldo. For that reason, in an attempt to be unique, Leandro decided to spell his account Rounaud a phonetic spelling of the name, which, with time, became the spelling that is associated with his brand.”
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