João Barreto

Joao Alberto Barreto is one of the most important figures in the jiu jitsu community. A red belt under Helio Gracie, Joao Alberto Barreto is famed for his unbeaten competitive record in the 1950's. He was also the Vice President of the first Jiu Jitsu Federation, having helped develop the rules of BJJ at a time when Jiu Jitsu as a sport was at ground zero. Joao Alberto Barreto is also a Law and Psychology graduate; an expert in sports psychology having worked with teams such as Fluminense and published important books on the subject in his native Brazil.