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The BJJ Story
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Joao Pedro Santos

João Pedro Santos built Choke’s Danish teaching network, sharing fundamentals and bringing his teacher Bolao to its students.

Biography

João Pedro Santos founded Choke Brazilian Jiu-Jitsu in Denmark, bringing his own teacher into the network as it developed. Sergio “Bolao” Souza had taught him from white belt through black belt. A 2014 ChokeSports account, which identified Santos as the company’s CEO, described their relationship as spanning almost twenty years. It also explained why Bolao had been brought to Denmark and Sweden in 2009: students and friends would have the opportunity to train with him. Choke’s history describes a small Hillerød training group forming in 2004 before moving to Philip Pilavachi’s Wing Tsun school in Lyngby. There it adopted the name Choke, suggested by early student Morten Pedersen. Seminars in Århus led to another school in 2006. The network expanded in 2007 through Michael Lund’s Hvide Sande group, an Odense school and Limhamn seminars that led to Choke Sweden. Visiting instructors included Roger and Igor Gracie in 2005, Roberto Atalla in 2006, and Bolao and Kyra Gracie in 2009. The main academy moved into Copenhagen in 2008, obtained its own Nørrebro premises in 2010 and moved to Østerbro in 2011. Santos’s published teaching advice gave particular weight to fundamentals. In material first published in 2009 and revisited by Graciemag in 2012, he identified squeezing too early as a common mistake in the cross-collar choke, which uses grips on the opponent’s jacket collars. He emphasised establishing those grips with the wrists at the neck and keeping the elbows close when applying pressure. His advice extended to posture: remain upright when on top, and break the opponent’s posture before attacking from guard, the position in which the lower player uses their legs to control an opponent. He urged blue belts to learn these fundamentals before specialising in techniques bought in books and DVDs from prominent competitors. A two-day masterclass in Århus on 14–15 July 2012 shows how his teaching was organised in practice. The school’s report described nearly eight hours of drills and sparring. Saturday connected self-defence with no-gi work, without the traditional jacket: defences against a standing opponent and counterattacks led into a takedown, two ways of passing half guard, where one leg remains controlled, and an armlock. At the event, Santos also awarded stripes to Alexander Rasmussen and Lasse Bager, the men running the Jylland hub. Alexander Trans later credited Santos with teaching him his BJJ basics until purple belt. In his BJJ Heroes interview, Trans also explained his decision to move to Checkmat in 2009. He wanted more training and competition opportunities than the three weekly classes available at his previous school. Contemporary reports recorded the wider team’s competition activity. Santos reported four Choke medals from a February 2010 event in Helsingborg. At the 2012 Danish Open in Hillerød, Graciemag credited 23 Choke students from Copenhagen and Århus with eighteen medals, including nine golds and wins in three absolute, or open-weight, divisions. In April 2015, Santos announced his return to his hometown of Rio de Janeiro after more than a decade in Denmark. In his letter to the school, he explained that he wanted to reconnect with his Brazilian roots and raise his son amid Rio’s outdoor life and jiu-jitsu. He expected the hardest part to be the distance from students and schools he had come to regard as family. The handover named Franck Hedehøj and Marcus Dahl Rasmussen to operate Copenhagen, while Alexander Rasmussen remained in charge of Århus with Søren Jensen and Lasse Bager. Santos planned to teach in Denmark once or twice a year, organise graduations around those visits and keep communicating with instructors about shared goals. He returned for a week of teaching and promotions in 2016. In June 2017, the school announced another visit for 19–20 August, welcoming students from other Danish schools and offering travelling guests somewhere to sleep at the academy.

Sources for this profile

  • ChokeSports, complete28October2014 account of SergioBolao and JoãoPedroSantos(opens in a new tab)

    • Sergio “Bolao” Souza taught JoãoPedroSantos from whitebelt through blackbelt.

      Where in the source: Complete openingparagraph explicitly names CEO andwhite-through-black teacher.

      Accessed:

    • In2014, ChokeSports described the pair as having been close for almost twentyyears.

      Where in the source: Wholefirstparagraph, dated28October2014.

      Accessed:

    • ChokeSports brought Bolao toDenmark andSweden in2009 so its students andfriends could train with him.

      Where in the source: Wholethirdparagraph, firstparagraph countrylist.

      Accessed:

    • The2014 account identifies Santos asChokeSports’ CEO.

      Where in the source: Completefirstparagraph.

      Accessed:

  • Choke Academy, complete institutional history and timeline2003–2016(opens in a new tab)

    • Santos founded Choke Brazilianjiu-jitsu in Denmark.

      Where in the source: WholeAboutushead identifiesfounder, followed byentirehistoricaltimeline.

      Accessed:

    • Choke’s history traces its first seminars to2003 inHelsingør with local instructorKasperJørgensen.

      Where in the source: Full2003timelineentry.

      Accessed:

    • A smallHillerødtraininggroup formed in2004, then moved toLyngby whenPhilipPilavachi offered space in hisWingTsun school.

      Where in the source: Both2004timelineentriesinfull.

      Accessed:

    • TheLyngbygroup adopted the nameChoke; earlystudentMortenPedersen had suggested it.

      Where in the source: Fullsecond2004entry andcompleteAboutusnamingparagraph.

      Accessed:

    • Seminars inÅrhus in2006 led to another Choke school.

      Where in the source: Full2006Århusentry.

      Accessed:

    • The network expanded in2007 through MichaelLund’s HvideSande group, anOdense school and seminars inLimhamn that led toChokeSweden.

      Where in the source: Allthree2007timelineentries, complete.

      Accessed:

    • Roger andIgorGracie visited in2005, RobertoAtalla in2006, andBolao andKyraGracie in2009.

      Where in the source: Full2005/2006/2009relevantentries.

      Accessed:

    • The mainacademy moved intoCopenhagen in2008, acquired its ownNørrebro premises in2010 and moved toØsterbro in2011.

      Where in the source: Full2008,2010,2011locationentries.

      Accessed:

    • Choke’s timeline says Santos relocated toRio deJaneiro in2015 and experienced students took over training inCopenhagen.

      Where in the source: Complete2015JPentry.

      Accessed:

    • The history records hisreturn toDenmark for a week ofteaching andpromotions in2016.

      Where in the source: Complete2016JPentry.

      Accessed:

  • Graciemag, complete3June2012 Portuguese fundamentals feature revisitingAugust2009 dossier(opens in a new tab)

    • In advice firstpublished in2009 and revisited byGraciemag in2012, Santos identified premature squeezing as a common cross-collar-choke mistake.

      Where in the source: Fullarticledate/introduction andentire JoãoPedroSantos section afterSergioCorrea.

      Accessed:

    • He advised setting the grips with the wrists at the neck and keeping the elbows close while applying pressure.

      Where in the source: WholefirstpartofSantosparagraph.

      Accessed:

    • He also emphasised upright posture on top and breaking an opponent’s posture before attacking fromguard.

      Where in the source: CompleteSantosguarddiscussion, Portugueseoriginal.

      Accessed:

    • He urged bluebelts to learn fundamentals before specialising in material bought from prominent competitors.

      Where in the source: WholeclosingSantosparagraph including DVDs/books andexperience.

      Accessed:

  • Choke, complete19July2012 two-day Århus masterclass report(opens in a new tab)

    • His14–15July2012 Århus masterclass combined almost eighthours of drills andsparring.

      Where in the source: Entireopeningparagraph, eventdates distinguishedpublication19July.

      Accessed:

    • Saturday linked self-defence and no-giwork: defences against a standingopponent, counterattacks, a takedown, twohalfguardpasses andan armlock.

      Where in the source: EntireSaturdayparagraph.

      Accessed:

    • He awarded stripes to the two men running theJyllandhub, AlexanderRasmussen andLasseBager.

      Where in the source: Wholeclosingparagraph: two stripesRasmussen, firststripeBager.

      Accessed:

  • BJJHeroes, complete BrunoFugazza interview with AlexanderTrans, training origins and2009team change(opens in a new tab)

    • AlexanderTrans later recalled learning hisBJJbasics fromSantos untilpurplebelt.

      Where in the source: WholeTransfirsttrainingoriginanswer, afterMMA/nogiyear.

      Accessed:

    • Trans said he moved toCheckmat in2009 because he wanted moretraining and competition opportunities than thethreeweeklyclasses available at hispreviousschool.

      Where in the source: Entiretrainingoriginanswer including2009reason.

      Accessed:

  • Graciemag, complete18February2010 Choke Helsingborg team report(opens in a new tab)

    • In aFebruary2010 teamreport, Santos described four Choke medals at a13February Helsingborg event.

      Where in the source: CompleteGraciemagbody, publication18February; allfour medalname/belt/junior/weightrows andclosingrecognitionparagraph read.

      Accessed:

  • Graciemag, complete29February2012 DanishOpen team report(opens in a new tab)

    • At the2012 DanishOpen inHillerød, aGraciemag report credited Choke’s23 students fromCopenhagen andÅrhus with eighteenmedals, including ninegolds andthreeabsolutedivisions.

      Where in the source: Wholeeventreport including11–12Februarydate,23/18/9andthreeabsoluteparagraphs, allnamedmedalists.

      Accessed:

  • Choke, complete8June2017 announcement of Santos return seminar(opens in a new tab)

    • InJune2017, Choke announced a further returnseminar fromBrazil for19–20August, welcoming students from otherDanishschools and offering travelling guests a place tosleep at theacademy.

      Where in the source: All2017mainannouncementparagraphs andtiming.

      Accessed:

  • JoãoPedroSantos, full13April2015 firstperson letter aboutreturning toRio andhandoverofChoke(opens in a new tab)

    • InApril2015, Santos announced hewas returning tohis hometownofRio deJaneiro after morethan adecade livinginDenmark.

      Where in the source: Entirefirstparagraph, dated13April2015, relocationatendofmonth.

      Accessed:

    • He said hewanted toreconnect withhisBrazilianroots andraise hisson inRio, with itsoutdoorlife andjiu-jitsu.

      Where in the source: Fullopeningparagraph, hometown/roots/raisinghisson.

      Accessed:

    • He described distancefromhisstudents andschools as thehardestpartofthemove, after yearsofclose dailytrainingrelationships.

      Where in the source: Complete secondparagraph, students/bigfamily/onmatstime.

      Accessed:

    • He planned toreturn toteach onceortwice ayear, organisegraduations duringvisits andmaintain communication withinstructors aboutcommongoals.

      Where in the source: Entirethirdparagraph, exactplannedfrequencyandstatedrole.

      Accessed:

    • He named FranckHedehøj andMarcusDahlRasmussen tooperateCopenhagen, whileAlexanderRasmussen remainedinchargeofÅrhus withSørenJensen andLasseBager.

      Where in the source: CompleteCopenhagenteamandÅrhusteamparagraphs andprecedingstep-upcontext.

      Accessed:

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